Cream Design: Marketing

Cream Marketing | Cream Marketing Plans & Strategies | Cream Copywriting | Cream Product Development | Cream Publicity & Public Relations

Cream Marketing

Your brand is one of the most important intangible assets that your company has. It is the face of your organisation and in an instant, can influence your target market into doing business with you. It sends out subliminal messages about who you are, what you do and most importantly, if you strategically “fit” with your market. Your brand can also instigate loyalty amongst your clients, the feeling of security in doing business with you and can even offer the feeling of prestige from being associated with you.

Your branding can also provide you with instant recognition. In fact, some companies have lifted this recognition factor to an art form - the golden arches for McDonalds, red soft drink cans for Coke and a “tick” for Nike. Your name, corporate logo, tagline and intrinsic associations all form part of your branding - allowing you to be recognised by a colour, image, word, tune or partial logo sighting.

Looking after your brand is critical. It is important that client, employee and market expectations are carefully managed. Poorly developed marketing plans and strategies can put a company at risk. With years of experience in strategic marketing, branding and product development, your business is in good hands with Cream.

Cream Marketing Plans & Strategies

With our experience and expertise in marketing, Cream Marketing can provide you with marketing plans and strategies to assist your business. This also includes considerable experience in developing and executing re-branding strategies.

Our marketing expertise includes the following areas:
• Positioning Statements
• Service Strategies
• Pricing Strategies
• Distribution Strategies
• Promotional Strategies
• Sales Promotion Strategies
• Sales Strategies
• People Strategies
• Process Strategies
• Physical Evidence Strategies
• Branding Strategies
• Public Relations Strategies
• Direct Marketing Strategies
• Advertising Strategies

Cream Copywriting

Cream has developed copy for a wide range of applications; ranging from consumer-oriented through to product and technical copy.
Copy can developed for a wide range of mediums including media releases, brochures, catalogues, instruction manuals and advertisements.

Cream Product Development

Cream can provide you with solutions for product development. These solutions include:
• Market Research - at various stages of the development process.
• Packaging - development of packaging designs to complement the product and distributor requirements as well as packing.
• Point of Sale - including promotional literature, on-shelf merchandising and full merchandising displays.
• Channel Sell-Ins - from developing presentations to potential distributors’ right through to developing order forms and preparing New Product Release Sheets.
• Launch Notes - an entire package for staff and distributors can be developed containing promotional literature, product information / specifications and pricing.

Cream Publicity & Public Relations

As part of our media management service, Cream can also assist you with your publicity and public relations requirements. Whether this is generating exposure or developing your strategy, Cream can provide you with results to support your communication campaign.

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