EMAIL MARKETING

THE IMPORTANCE OF EMAIL MARKETING

At Cream Design, we understand the importance of fostering strong relationships between your business and your customers/prospects. These relationships are enhanced through the regular communication of information through mediums such as email marketing.

Email marketing involves the promotion of your business and its products and/or services via email. It enables you to cost effectively communicate with your customers and/or prospects and respond quickly to changes in market conditions.

We know that putting email communications together, including newsletters, is not an easy task. It can be time consuming to develop content, stressful to work out how you would like it to look, and it takes precious time away from other major priorities and duties.

At Cream Design, we can assist you in developing your email marketing strategy and/or campaign(s). Using providers such as Mailchimp, we work with you to develop campaigns that suit your business requirements. We develop custom templates, set up relevant databases, develop content and send on your behalf. In addition to this, we also can show you how to manage this process moving forward.

 

To view samples of our email marketing projects, please click here.

EFFECTIVE EMAIL MARKETING

An effective email marketing strategy or campaign is relatively simple to implement and will enable you to:

1. Stay in touch with your target market and keep your business front of mind.
2. Effectively sell your products and/or services to your target audience.
3. Create awareness of and increase the recognition of your brand.
4. Create awareness of your products and/or services.

An effective email communication should be:

1. Easy to read – no matter the device it is being viewed on.
2. Consistent in branding – including colours, fonts and style.
3. Easy to develop and send.
4. Cost effective to put together.

HOW WE CAN HELP

At Cream Design, we can assist you in reducing the amount of time your staff spend on putting your email communications together.

We can design and implement an email solution that will:
1. Reduce the amount of time you or your staff spend on putting email communications together.
2. Automatically manage who the newsletter gets sent to so you don’t have to.
3. Be customised to reflect your branding for consistency.

Plus, your email marketing solution:
1. Can contain clickable dates/calendar items as well as click-through links to relevant external sites, where applicable.
2. Will be smart phone and tablet friendly in design and compatibility.
3. Will be easy to use and easy to put together – adding in last minute articles/information is no problem.
4. Caters for short and/or content heavy emails.
5. Enables multi-user access from anywhere in the world.
6. Requires no software purchase, is available online and can be integrated into your website.
7. Comes with analytics so you can determine how effective your emails are.

No matter what your email communications are currently developed in, with Cream Design you will dramatically reduce the amount of time spent on designing your emails. Plus, we also provide on site training and phone support.

GETTING STARTED

Getting started is easy. Simply give Melissa a call today on 1300 799 930 or email melissa@creamdesign.com.au to discuss your requirements and pricing.